Preheat the oven to 350°F (177°C) and grease a 9×13-inch baking pan or line with parchment paper. Set aside.

Make the crumb topping: Mix the brown sugar, granulated sugar, cinnamon, and salt together in a medium bowl. Stir in the melted butter. Using a fork, lightly mix in the flour until crumbles form. Don’t overmix.

Make the cake: Whisk the flour, baking soda, baking powder, and salt together. Set aside.

Using a handheld or stand mixer fitted with a paddle attachment, beat the butter and granulated sugar together on high speed until smooth and creamy, about 2 minutes. Scrape down the sides and bottom of the bowl as needed.

Add the eggs, sour cream, and vanilla. Beat on medium-high speed until combined. The mixture may look curdled; that’s ok. Scrape down the sides and bottom of the bowl as needed.

With the mixer on low speed, mix in the dry ingredients until smooth. Do not overmix. The batter will be thick.

Toss the chopped apples and cinnamon together.

Spread the batter evenly into the prepared baking pan. Top evenly with the cinnamon apples. Top with crumb topping. Press the crumb topping tightly down into the cake so it sticks.

Bake for 45-55 minutes. The cake is done when a toothpick inserted in the center comes out clean. If the top or edges of the cake brown too quickly, loosely cover it with aluminum foil.

Remove the cake from the oven and set on a wire rack. Allow to slightly cool for at least 30-45 minutes before slicing and serving.

Top with icing, if desired. Cover leftover cake tightly and store in the refrigerator for 5 days.